In today’s Web 2.0, always-connected, smartphone-toting era, it is increasingly uncommon to do anything as remotely pre-June 2007 (or, for our more traditional readers, before the iPhone) as use a pen and paper for high-level executive planning.
Yet this is precisely what the CSO of Mediolana has chosen to do. Tired of forever staring at his MacBook Pro and looking for an entrepreneurial experience even more tactile than an Apple Inc. keyboard, these photographs clearly depict someone utilising a Paper Mate pen together with a pre-Fukushima Made in Japan pink Muji highlighter for those all-important strategic outlining moments.
In this epoch of electronic everything, it is all too easy to forget how constricting and limiting devices of supposedly limitless productivity can be; the simple clarity afforded by a piece of paper and a quality writing implement is in many senses far superior – not to mention cheaper – than anything the realm of electronica has – at least to date – generated. The fact that this photographic record was made possible by the CSO’s iPhone only serves to reinforce this point.