#IHT to be rebranded as The International New York Times after 56 years in its current guise, prime example of leveraging lustrous #brandNYC— Asad Yawar (@Mediolana) February 26, 2013
The New York Times Media Group is bucking the developed world's 'death of print': revenues ^ 6% in Q4 2012 from '11 tinyurl.com/am2pn63— Asad Yawar (@Mediolana) February 26, 2013
Filed under Marketing, Media
Tagged as branding, International Herald Tribune, Mark Thompson, The Boston Globe, The International New York Times, The New York Times, The New York Times Media Group
The newspaper industry is undergoing major major changes as it faces new challenges. I live in the UK and have started reading The New York Times online, out of curiosity and because most films are released in the US earlier, and so I can read reviews of films earlier. It shows though that globalisation is continuing in all sorts of different ways as the internet reduces localism, and perhaps even nationalism. One day it might be called ‘The International New York Times & Guardian’ if things continue like this.
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