While we at Mediolana do not necessarily subscribe to the thesis that as surely as night follows day, video has superseded text, we are well aware of the new art form that is sweeping the Internet: Vine clips! Our CSO is arranging the installation of this remarkable new App as we compose this here blog post. For now, we’ll leave you with this thought: Flugtag!
Category Archives: Creativity
Regular readers of this blog should surf to mediolana.com’s creative section where the above article on one of Europe’s most sensational musical prospects awaits!
We at Mediolana fully admit that this blog is not amongst the most controversial on the Internet (with the result that most of the time our legal team is distinctly relaxed), but our post dated 1st July 2012 - Pen + Paper > iPhone + MacBook Pro: Entrepreneurship, Old-School Style – certainly ruffled a few feathers; our claim that the time-honoured combination of paper and pen can in many senses be a superior cognitive tool than computers and mobile telephones led to accusations of advocating environmentally-unfriendly practices and not sharing the knowledge ethic of the Internet.
Yet after another session in a glass-dominated branch of Pret on London’s iconic Strand with nothing but a Moleskine planner and some traditional writing implements for company, we are even firmer in our view that there is nothing to match the tactile freedom afforded by them. Even extraordinarily sophisticated telephones with capacitive touchscreens the size of small televisions are nowhere near as liberating or easy to sketch or link ideas on; moreover, the inherent limitation of viewing one screen at a time will likely not be transcended for a long time. Organic peppermint tea has never been so purposeful.
In today’s Web 2.0, always-connected, smartphone-toting era, it is increasingly uncommon to do anything as remotely pre-June 2007 (or, for our more traditional readers, before the iPhone) as use a pen and paper for high-level executive planning.
Yet this is precisely what the CSO of Mediolana has chosen to do. Tired of forever staring at his MacBook Pro and looking for an entrepreneurial experience even more tactile than an Apple Inc. keyboard, these photographs clearly depict someone utilising a Paper Mate pen together with a pre-Fukushima Made in Japan pink Muji highlighter for those all-important strategic outlining moments.
In this epoch of electronic everything, it is all too easy to forget how constricting and limiting devices of supposedly limitless productivity can be; the simple clarity afforded by a piece of paper and a quality writing implement is in many senses far superior – not to mention cheaper – than anything the realm of electronica has – at least to date – generated. The fact that this photographic record was made possible by the CSO’s iPhone only serves to reinforce this point.