The latest in our CSO’s series of videos produced using the mobile application Vine sees Asad Yawar using the medium to highlight the increasing inaccessibility to the consumer society that many of its previous members have begun to experience in post-developed societies (2007-). The first shot is a near-POV shot of a shopper staring at the back of a 750g jar of Nutella®, arguably Italian firm Ferrero SpA’s most successful and iconic product. The camera then switches to a similar shot of the price – £3.76 (nearly €4.40) – and the accompanying per-100g pricing breakdown. The accordingly empty shopping basket is clearly a reference to the shopper’s inability to afford the jar of chocolate spread, but the presence of unripe bananas is suggestive of unrealised potential. The final shot of a well-stocked aisle bereft of shoppers shows Yawar at his most ironic.