Back in the more innocent days of the early 2000s, the person who would become Mediolana’s Creative Director & CSO (‘CD&CSO’) was enjoying a leisurely coffee (or at least a simulacrum of coffee) in a Cambridge Starbucks with a member of that relatively rare specimen: someone he knew from his own course. Much of the accompanying conversation is of historical interest only, but one explosive idea from that otherwise gentle discussion has stayed with our CD&CSO, namely the notion that just as Japan had successfully copied and then vastly improved upon mid-twentieth century Western industrialism, both Japan and Asian countries more generally could do this and more in the realm of cultural production.
In other words, the J.League – the top tier of Japan’s professional football pyramid, still a novelty but already viewed as wildly successful – was merely a harbinger of things to come. J.Movies, J.Novels and J.Design would all equal and then surpass their Western equivalents in terms of both technical and artistic merit; this was a process that was going to define the next hundred years.
In 2017, this process is not merely underway, but is attaining a depth and breadth that constantly surprises. As the excellent recent COPA90 mini-documentary These Asian Ultras Will Blow Your Mind illustrates, it is now the case that PSS Sleman, a second-tier football club in Indonesia – replete with its own ultras, the already-fabled and disproportionately female Brigata Curva Sud – can produce chants, choreography and devotion on a level that the more uncritically consumerist parts of Europe seem to have forgotten exist.
The big corollary of these developments is the burning, largely unspoken question of our times: can the Western world – particularly the United States – really handle multi-directional globalisation, a form of interaction which supplants the traditional core-periphery model with a more level playing field amongst partner-type entities?
At the time of writing, this question seems a rhetorical one. But erecting trade barriers at a time when – as richly evidenced by capital flows small and large – psychological barriers to commerce are coming down is not the answer of self-assured nations. Only by moving up the value chain can (semi-)monopolistic and lucrative positions be maintained. The alternative – decline at the hands of faster, hungrier competitors who can replicate cheaper than you can produce – is nothing but a prescription for more empty populism.