Exciting news here at Mediolana: we’re in the market for product testers. The following ad has been plastered over more recruitment-type avenues than anyone sane can really stand – and the response has been just this side of phenomenal – but in case any of our loyal readers are interested in this unique opportunity to be at the cutting edge of education, we’re reproducing it verbatim:
Calling All Swots!
We are looking for product testers for a new educational product.
- Testing will take place over one afternoon in April/May 2014 in Central London;
- High academic achievers especially welcome to apply;
- Product testers will be paid.
If you are interested in this opportunity, please send your CV together with a recent photo to hr [at] mediolana.com by 25th April 2014. Thank you!
We are thrilled to announce that Asad Yawar, the Creative Director and CSO of Mediolana Limited, has been featured in Bloomsbury-based Azam Marketing‘s (‘AM’) prestigious blog; AM possess some of the world’s bluest blue-chip companies in their portfolio. In A Day in the Life of Asad Yawar – Creative Director & CSO of Mediolana, a typical twenty-four hour period in what is nothing if not a highly varied existence!
Feel free to read, comment and share!
During Q1 2013, both mediolana.wordpress.com and our main website at mediolana.com are getting extensive revamps. Much of this renovation is – to use a term popular with the UK government during the heady 2000s – off-balance. But some of it is cosmetic, and where better to begin than with an overhauled Legal Notice or two?
Regular readers of this blog will by now be long aware that mediolana.com is having content uploaded to it on a regular basis. And today is no exception, with the publication of Why study skills matter: Five ways in which studying efficiently and effectively can transform your life. An article which details the importance of study skills both in educational and general life contexts, it is essential reading for all those interested in maximising the returns from their studies – and those that teach them!
Back in the early 2000s – when Mediolana’s CSO browsed the shelves of the world’s best-stocked bookshop and reached his own conclusions rather than relying on the oceans of subjectivity that constitute the body of reviews on amazon – his mind was consumed with the quotidian reality of the Social and Political Sciences (‘SPS’) tripos at the University of Cambridge, where the grim realisation that Weber first and foremost meant a legendary Teutonic theoretician and not a Croatia-born Belgium international striker ensured a tough undergraduate experience.
But his heart was already elsewhere. In his spare hours he would spurn the overtures of overpriced nightclubs and endless nocturnal frames at the pool table, instead becoming absorbed in business and marketing tomes authored by sages such as Jesper Kunde, Jonas Ridderstråle and Kjell A. Nordström; to him, guerilla marketing and the Fortune 500 became two sides of the same SDA Bocconi programme.
Now the hour has arrived when theory transmutes into practice, beginning with a humble WordPress header with more than a nod to the late-but-not-forgotten David Ogilvy. And with respect to the London 2012 circus and the stunning rear of the New Routemaster bus, something else of import really was happening in the world’s capital city.
So what was this event? Is the claim posited by the advertisement too bold – or not bombastic enough? And can ambient marketing get any more ambient? Stay tuned!