Category Archives: Study Guide

Testing, Testing, 1-2-3: Mediolana ‘Now Accepting Product Testing CVs’!

Exciting news here at Mediolana: we’re in the market for product testers. The following ad has been plastered over more recruitment-type avenues than anyone sane can really stand – and the response has been just this side of phenomenal – but in case any of our loyal readers are interested in this unique opportunity to be at the cutting edge of education, we’re reproducing it verbatim:

Calling All Swots!

We are looking for product testers for a new educational product.

  • Testing will take place over one afternoon in April/May 2014 in Central London;
  • High academic achievers especially welcome to apply;
  • Product testers will be paid.  

If you are interested in this opportunity, please send your CV together with a recent photo to hr [at] by 25th April 2014. Thank you!




Filed under Education, Study Guide

A New Look for Twitter: Mediolana CSO’s Account in Microblog Makeover Sensation!

Screen Shot 2013-05-30 at 12.19.30

The more observant of our readers will have noticed that this blog enjoys multi-directional connectivity. Our tweets are published here automatically, as well as to our Facebook page; all blog posts receive the full ping treatment to the world’s two most popular social networks. (Links to all of our pages can be seen at

In the full spirit of social media, we are delighted to announce that our Twitter account has a brand new header. But what does this photograph signify? All will be revealed later in 2013!

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Filed under Business, Creativity, Marketing, Study Guide, Technology

Mediolana Creative Director & CSO Asad Yawar Featured in Europe’s #1 Digital Marketing Agency Blog!

We are thrilled to announce that Asad Yawar,  the Creative Director and CSO of Mediolana Limited, has been featured in Bloomsbury-based Azam Marketing‘s (‘AM’) prestigious blog; AM possess some of the world’s bluest blue-chip companies in their portfolio. In A Day in the Life of Asad Yawar – Creative Director & CSO of Mediolana, a typical twenty-four hour period in what is nothing if not a highly varied existence!

Feel free to read, comment and share!

Screen Shot 2013-05-04 at 22.40.04


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Filed under Business, Study Guide, Weapons of Mass Instruction

New Year, New Graphics!

During Q1 2013, both and our main website at are getting extensive revamps. Much of this renovation is – to use a term popular with the UK government during the heady 2000s – off-balance. But some of it is cosmetic, and where better to begin than with an overhauled Legal Notice or two?

Legal Notice Text 2013

Sidebar Legal Notice Text Mediolana.Wordpress.Com 2013


Filed under Law, Study Guide, Technology

Study Skills: Not Just For Stragglers and Geeks

Regular readers of this blog will by now be long aware that is having content uploaded to it on a regular basis. And today is no exception, with the publication of Why study skills matter: Five ways in which studying efficiently and effectively can transform your life. An article which details the importance of study skills both in educational and general life contexts, it is essential reading for all those interested in maximising the returns from their studies – and those that teach them!

Why Study Skills Matter

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Filed under Education, Study Guide, Weapons of Mass Instruction

Mediolana’s Social Media Drive: Introducing Facebook!

Mediolana’s Facebook page has barely been published, but already it is chock-full of material – including an extra-large version of the new ‘ambient’ advertisement featured in yesterday’s post.

At 871 x 494, this is Facebook cover territory; a plethora of similar content will be released in the weeks and months to come. Watch this space for more information!

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Filed under Marketing, Media, Study Guide, Weapons of Mass Instruction

All Change At The Top! Mediolana Launches Social Media Drive, Kicks Off With WordPress

Back in the early 2000s – when Mediolana’s CSO browsed the shelves of the world’s best-stocked bookshop and reached his own conclusions rather than relying on the oceans of subjectivity that constitute the body of reviews on amazon – his mind was consumed with the quotidian reality of the Social and Political Sciences (‘SPS’) tripos at the University of Cambridge, where the grim realisation that Weber first and foremost meant a legendary Teutonic theoretician and not a Croatia-born Belgium international striker ensured a tough undergraduate experience.

But his heart was already elsewhere. In his spare hours he would spurn the overtures of overpriced nightclubs and endless nocturnal frames at the pool table, instead becoming absorbed in business and marketing tomes authored by sages such as Jesper Kunde, Jonas Ridderstråle and Kjell A. Nordström; to him, guerilla marketing and the Fortune 500 became two sides of the same SDA Bocconi programme.

Now the hour has arrived when theory transmutes into practice, beginning with a humble WordPress header with more than a nod to the late-but-not-forgotten David Ogilvy. And with respect to the London 2012 circus and the stunning rear of the New Routemaster bus, something else of import really was happening in the world’s capital city.

So what was this event? Is the claim posited by the advertisement too bold – or not bombastic enough? And can ambient marketing get any more ambient? Stay tuned!

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Filed under Marketing, Media, Study Guide, Weapons of Mass Instruction