Notwithstanding the tumultuous socio-psychological state of today’s world, there is actually surprisingly little which keeps our Creative Director & CSO awake at night. One of the exceptions to this rule is the seemingly relentless march – particularly, though by far from exclusively, in technology-defined cities such as London – towards a post-human society in which human beings are increasingly perceived as disposable. Within the job market, robots are unquestioningly viewed as superior replacements; within wider society, immigrants and other out-groups are libellously demonised in a way that even two years ago would have seemed almost unthinkable.
The dating scene is not immune to this logic. People – real people with feelings, emotions, sensibilities and fragilities – are now routinely dismissed with not so much as a left swipe on a screen. And for those people who do get dates, the shadow of ritual humiliation is rarely too far from the surface.
In recent years, much of the analysis of post-modern dating’s sub-optimal outcomes has focused on this topic from male perspectives; while this is in some ways entirely understandable, these narratives have tended to marginalise or even ignore a genuinely disturbing phenomenon: that of women in consenting relationships being starved of affection, used and then unceremoniously discarded by men who seem incapable of forming attachments – or beyond this, even basic empathy.
It was therefore with great relief that we at Mediolana came across a recent item at FASHIONARTISTA – a beauty industry/lifestyle blog with a burgeoning and richly-merited following – which addresses this issue head-on. In Why We Are Losing Our Charm And How To Get It Back, game theory is used to great effect in illustrating how the dynamics of male-female dating interactions can be tipped back towards sanity by the latter adopting a classic ‘less skin, more charm’ strategy.
By metaphorically augmenting one’s character with a layer of mystery (and perhaps literally adding a layer of clothing to the evening brand), the terrain of the dating game can be changed from one which is primarily about sex to one which is about the quality of the human being you are having dinner with; sex does not disappear, but instead has a chance to occur at such a time when it can possess some metaphysical significance – and with this, a corresponding leap in quality and connection.
So far, so logical – but what if adoption of this strategy still ends in rejection? After some contemplation, this is where – at least for us at Mediolana – ‘less skin, more charm’ comes into its own. If a young lady is following the rest of the advice given at FASHIONARTISTA’s blog – which can best be summarised as counsel on the art of being more graceful – and there are still no takers in her social circle or dating market, then the course of action is clear. Change your social circle, change your location, change the religion and/or weltanschauung of the people you date (or even your own). Refuse to be stuck in a cycle of second-rate relationships – go to where the great guys are and be appreciated for being you in all your glory. Numbering the days of the disposable society requires nothing less.