Tag Archives: France

Mind the Funding Gap: France’s New Students Plan ‘Places Sticking-Plaster Over Gaping Wound’!

Advertisements

Leave a comment

Filed under Education, Politics

Going Public: What Reinventing Paris Can Teach London

That the Internet is in the process of transforming many sectors is by now a truism, but this fact does not make the phenomenon any less real; moreover, the depth of the potential for what is ultimately just a series of networked computers to improve everyday lived experience cannot be underestimated. Reinventing Paris – a scheme to revitalise 37 acres of disused public space in one of the world’s most iconic metropolises – is emblematic of the new possibilities.

The central concept: Paris is a city with vast swathes of publically-owned land which has been lying empty for decades; these parcels include shuttered Métro stations, parking basements and nightclubs. Moreover, much of this land is located in central locations, and is aesthetically notable: perfect for being turned into restaurants, galleries and other leisure venues. Anne Hidalgo – the Parti socialiste Mayor of Paris – has, through the medium of the Web, opened an international competition to canvas ideas for the future uses of this valuable resource.

After some contemplation, we at Mediolana believe that the dual-national Paris leader is onto something, and that London needs to take note of three points from this exercise:

  1. Public Land ≠ Get Rich Quick Scheme. Over the last decade in particular, too much of London’s state-owned land has been sold off to property developers whose express purpose is to annihilate the general citizenry’s access to it. Any alternative to not constructing dehumanising residential towers – parks, lakes, sporting and cultural amenities – does not seem to have penetrated the discourse. This can and must change.
  2. Innovate. At least since the end of Ken Livingstone’s reign at the helm of London’s City Hall, the United Kingdom’s capital has been desperately short of municipal creativity. Boris Johnson – who somehow held the post of mayor for eight years – did not follow through on his one Big Idea, the New Routemaster for London, on which conductors were abandoned; while it is somewhat early to evaluate the Sadiq Khan administration, the signs on this front are not encouraging. Being a twenty-first century mayor cannot be just about overseeing longstanding infrastructure projects; it is about being brave, visionary and prolific in generating concrete ideas to improve people’s lives.
  3. Internationalise. Part of why London – despite being a genuine world capital – is often way behind cities with a fraction of its population and profile when it comes to governance is that its media culture is centralised and insular: it has just a single daily newspaper, and this title shows little if any interest in making its readers aware of urban best practice from around the globe. Given London’s extraordinarily talented international population, this is nothing short of a scandal; every step should be taken to collate, publicise and implement what cities from Istanbul to Tokyo are doing better than us – and take it to the next level.

Leave a comment

Filed under Creativity, Environment, Urban Life

Always Take the Weather With You: What Fanny Agostini Tells Us About Product Premiumisation #Business

fanny-agostini-31-01-2017-1

Contemporary economies are characterised by a super-abundance of goods and services, and in these attention-scarce environments, one of the biggest challenges faced by manufacturers and providers is the simple task of differentiation: making their offerings distinctive (and, into the bargain, augmenting their essential appeal to consumers).

It is at this point that we at Mediolana wish to insert the unlikely figure of Fanny Agostini. Agostini is a weather forecast presenter at the Paris-based news network BFM TV, and at first glance would not necessarily appear to be a font of corporate wisdom on how to navigate competitive markets. But this exacting task is precisely what she has accomplished.

Agostini operates in an industry – the supply of weather predictions – which is notoriously crowded. People can get their forecast fix from a vast range of sources: newspapers; weather-related smartphone apps; and countless radio, television and Internet outlets, all of which do not stint on informing their audiences of the likelihood or otherwise of sunshine and showers.

But notwithstanding these relentless rivals, Agostini – an alumnus of Paris media college STUDEC – has become not merely a celebrity in her native France (her weather forecasts attract a disproportionately high number of viewers), but a minor worldwide web sensation. And after some contemplation, we at Mediolana think that Ms Agostini’s rise to prominence is no accident, instead owing much to her adoption of the following three market differentiation mechanisms which can turn generic into magic:

  1. Aesthetics and Apparel. Part of the reason behind the BFM TV icon’s success is doubtless linked to the fact that she is very pleasant to look at. But in the image-defined world of television, this is not exactly a unique attribute. What is more unusual is Agostini’s wardrobe and make-up, which emphasise her understated chic while skilfully accentuating her svelte shape; a lot of thought has gone into elevating this brand element.
  2. Artistry. However, where Agostini really comes into her own is in the crafted enthusiasm with which she brings us the climate conditions to come. In particular, her arm movements – smooth, direct and focused – are something out of a ballet theatre as opposed to a Paris television studio. The enjoyment that she derives from her work is palpable – and infectious.
  3. Attention to Detail. At BFM TV, Agostini has partnered with a broadcasting team which spares no effort in the animation studios: their weather icons, notably those representing rain and snow, are amongst the best we have ever seen, and help bring to life a slot which is generally treated as a prosaic appendage to other programmes.

fanny-agostini-31-01-2017-2

Leave a comment

Filed under Business, Media

Security Blanket: Children Aged 3≤ ‘Forced to Partake in School Terror Drills’!

Leave a comment

Filed under Education, Political Science

Au Revoir, Démocratie? French Government ‘Seeks Indefinite State of Emergency’!

Leave a comment

Filed under Political Science, Politics

Nul Points: France’s Front National in New Election Shock!

Leave a comment

Filed under Political Science, Politics

Paris Matches: #UEFAEuro2016Draw Defined By Finely-Balanced Groups

Leave a comment

Filed under Football