Tag Archives: Twitter

Virtual Inanity: the Rise and Rise of the Non-Player Character

The Internet meme has developed an unsettling and predictable proclivity towards lowest-common-denominator sensibilities, but recently we at Mediolana chanced upon an electronically-shared concept with a difference: the non-player character (‘NPC’). Precise definitions of this phenomenon vary, but the central idea is simply that in today’s world, a startlingly large proportion of the population is effectively acting like the ghosts in Pac-Mania or the unedited, identikit footballers in computer soccer simulations: robotically proceeding through a life devoid of critical thought, deeper analysis or complex emotions.

The idea of the NPC has attracted plenty of invective, partly because it is viewed as an essentially dehumanising tool with its origins in 4chan, a somewhat controversial and curiously rightward-leaning Internet bulletin board with a strong Japanese cultural influence. However, its instant success as a largely-organic cultural reference shows that the non-player character notion has struck a profound chord with many. After some contemplation, three reasons in particular stand out behind the mass adoption of the NPC:

  1. Social critique. Pointing to the existence of purported NPCs is a neat shorthand method of denouncing societal dynamics, specifically those relating to mass conditioning which are seemingly rendering people unable to break free of dominant narratives (Trump, Brexit).
  2. Reality bites. More broadly, the calling out of so-called NPCs also evinces serious dissatisfaction with contemporary life, constituting as it does the labelling of vast numbers of people as criminally boring.
  3. Extreme tribalism. With the world having been divided into an NPC majority and an elite non-NPC minority, the latter can take immense satisfaction in the fact that they perceive themselves as (at least relatively) fully alive. This in-group logic is enormously seductive, regardless of its exact correction with the increasingly nebulous truth.

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Getting Closer to the Big Reveal: H2/2018 Makeover Provides Hints of Things to Come! #edu

As summer turns into yet more summer in Mediolana’s London heartland, another light blog and general social media refresh is in order as we cascade towards the ‘big reveal’.

Stay cool as things hot up by pinging the like button us on Facebook; joining journalists and commentators from RT, Al Jazeera and the BBC in following our Twitter musings; or subscribing to this very WordPress.com account.

See you all again very soon!

 

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European Plagiarism Latest: #Spain ‘Copying Poland-Hungary-Turkey Model’!

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New + Improved: 2017 Imminence ‘Inspires Mystery Makeover’!

As 2016 hurtles insanely towards its inevitable end, we at Mediolana are looking to the future – but with a bit of a twist. Our latest social media header is not only stylistically different from anything we have previously produced, but there is no customary advertising message – just a notation signifying the first half of next year in true corporate convention. H1/2017 may already be a meme worthy of its own fashion label, but what does it actually stand for? As usual, all will ultimately be revealed. Stay tuned!

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Summer in London + Intriguing Forthcoming Developments = Mediolana Social Media Makeover!

What should be the height of summer here in London, England is scheduled to be marked by persistent rain over the next few days, so what better time to unveil our latest social media makeover – one that both transcends the seasons, and, with a subtle reference to the media, hints at something newsworthy and perhaps refreshing?

 

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Looking Good: Mediolana’s Spring 2016 Makeover ‘Making Waves’!

An increasingly surreal London is finally cranking into spring – multiple hailstorms notwithstanding – and to mark this moment, we at Mediolana are revising our aesthetics once again. Our social media presence (on Twitter and Facebook as well as WordPress, with multiple other networks to follow) has never felt this fresh. Enjoy, and – to use a technical term – stay tuned!

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The Eternal Season: Mediolana’s Social Media Presence Gets Stunning 2016 Makeover!

As climate change begins to scare the bejesus out of us here in an unseasonably warm London, we at Mediolana are taking time to reflect on our new social media header. This may seem paradoxical, but it really is a thing of beauty. Behold – and tell us what you think via the usual channels. Our legal sidebar notice has also changed.

Screen Shot 2016-02-01 at 20.54.40

 

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