Category Archives: Psychology

Italian Lessons: Female Murders ‘Becoming Banal’! #QuellaVoltaChe

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Filed under Psychology

Europe’s New Iron Curtain: Old Continent Divided Over Basic Morals

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Filed under Culture, Psychology

Virtual Inanity: the Rise and Rise of the Non-Player Character

The Internet meme has developed an unsettling and predictable proclivity towards lowest-common-denominator sensibilities, but recently we at Mediolana chanced upon an electronically-shared concept with a difference: the non-player character (‘NPC’). Precise definitions of this phenomenon vary, but the central idea is simply that in today’s world, a startlingly large proportion of the population is effectively acting like the ghosts in Pac-Mania or the unedited, identikit footballers in computer soccer simulations: robotically proceeding through a life devoid of critical thought, deeper analysis or complex emotions.

The idea of the NPC has attracted plenty of invective, partly because it is viewed as an essentially dehumanising tool with its origins in 4chan, a somewhat controversial and curiously rightward-leaning Internet bulletin board with a strong Japanese cultural influence. However, its instant success as a largely-organic cultural reference shows that the non-player character notion has struck a profound chord with many. After some contemplation, three reasons in particular stand out behind the mass adoption of the NPC:

  1. Social critique. Pointing to the existence of purported NPCs is a neat shorthand method of denouncing societal dynamics, specifically those relating to mass conditioning which are seemingly rendering people unable to break free of dominant narratives (Trump, Brexit).
  2. Reality bites. More broadly, the calling out of so-called NPCs also evinces serious dissatisfaction with contemporary life, constituting as it does the labelling of vast numbers of people as criminally boring.
  3. Extreme tribalism. With the world having been divided into an NPC majority and an elite non-NPC minority, the latter can take immense satisfaction in the fact that they perceive themselves as (at least relatively) fully alive. This in-group logic is enormously seductive, regardless of its exact correction with the increasingly nebulous truth.

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World War Trade Latest: American Business Schools Experience Declining Footfall!

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Filed under Education, Political Science, Psychology

Endangered Species Latest: #Japan Slamming into Demographic Wall!

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Filed under Economics, Psychology

Risk Society, 2.0: Tech+Sex Equation ‘May Wipe Out Species’!

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Kroos Control: Why Psychological Resilience is the Attribute Du Jour

We at Mediolana are presently in the frontline of an unprecedented (for 2018, at least) heatwave which is sweeping through this company’s home town of London, England. But in truth, our spare thoughts capacity (‘STC’) has recently been in thrall to a different type of wave altogether – the Mexican type which is strongly associated with FIFA World Cups.

Specifically – as we try and keep at least one eye on the tournament while our little corporate world is undergoing something of a transformation (and we don’t mean the arrival of a new coffee machine or photocopier, great as these accoutrements are) – the theme of resilience, which has become such a leitmotiv in recent years that it almost inevitably raises the suspicion that large sections of the population are, in fact, losing it, is looming large in our consciousness.

A key feature of the 2014 FIFA World Cup was the extent to which matches were defined not just by factors such as player quality or coaching ingenuity, but by the psychological health (or otherwise) of teams. Could they avoid making palpably dodgy and needless back passes? Could they manage to stay in position instead of wandering upfield to no discernible purpose? And could they pull a rabbit from the hat when the chips were truly down?

To the probable surprise of many – but not us, truth be told – the 2018 FIFA World Cup is continuing the prove the importance of being able to handle stress, pressure and the simple knowledge that hundreds of millions of people are watching your every move. Without talent and hard work, there is no end product; but without the ability to make the most of what you have by being able to tune out noise on a simply incomparable scale, there may be no glory.

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Filed under Football, Psychology