With the 2014 FIFA World Cup just days away and the global football virus reaching pandemic levels, emerging video artist and Mediolana Creative Director & CSO Asad Yawar probes that little bit deeper in his latest piece, World Cup Fever + Modern Life is Rubbish = Favela Chic (2nd June 2014). The packaging of two iconic products from Nike, Inc. and The Coca-Cola Company are reproduced in lavish detail, their respective hues of red demanding attention; the camera then moves away in a series of shots which reveal the packaging’s location on an improvised refuse dump. The final shot of a (presumed local) gentleman walking away appears to be emblematic of our collective relationship with hypermodern consumerism; we would prefer not to acknowledge the more problematic aspects of our behaviour, but our involvement in engendering unsustainable patterns of consumption is undeniable.